Each image is hand-retouched.
Every image undergoes meticulous hand-retouching. Initially, we focus on colour grading, leveraging raw formats for optimal flexibility. This allows us to enhance lights, darks, and adjust individual colours like greens, blues, and reds to ensure your images are tailored for both screen and print – a process referred to as colour grading.
Following that, we engage in what is commonly known as "photoshopping," though we prefer the term "ethical photoshopping." This involves cleaning up images by addressing issues like marks on the floor, lighting spills, and blemishes on the skin. Our approach aims to present you at your best, akin to your finest day this week, without altering any fundamental aspects of your identity.
Fun fact: Human eyes recall details from a perspective of approximately 5 meters away. In line with this, our ethical retouching philosophy avoids immortalizing imperfections that wouldn't typically be noticed from this perspective.